Development of the branch True e-Learning by IDESAA, logo design and website design.
For the logo design it was decided to be typographic but to be able to represent the growth that comes with a good education. The arrow in the corner has two meanings, one is going up, growing and learning. The second one represents the cursor of a computer because of the online courses.
To see more on the website design visit http://www.true-elearning.com/
Stand Out! Awards (Vancouver Pride)
Worked with Vancouver Pride Society and designed the logo for the Stand Out! Awards. The logo was Inspired by the Megaphone sculpture in Davy street. It was made for Jim Deva, he was an important member of the LGBT community because he fought for the right to open an erotic LGBT library.
The Book of Firsts
The book of firsts is an illustrated book that tells the first time stories of 30 different people.
The book contains a compilation of short anecdotes people have chosen to share about a new experience they have gone through. The categories include life, sex and love.
The illustrations are simple but they tell the story without using too many elements or being too detailed. That was the main challenge, telling a story through a character and one or two objects.
La Tapita is a Spanish food kit of 6 ingredients to make your own tapas. Every ingredient has a different map in it’s package of a place in Spain that is best known for it’s tapas: Madrid, Barcelona, San Sebastian, Bilbao, Cadiz and Seville.
The challenge when creating this design was to be able to show the city’s most known places in a modern and simplistic way without them loosing their main characteristics.
The map shows the main touristic places of that city and where to find the best tapas in town. The colours were chosen in order to represent Spain and it’s culture, red and yellow are the colors of Spain’s flag and purple was selected to represent the vitality of Spain as well as the exclusivity of the brand given that purple means luxury. Blue generates calmness, it was used as a contrast of the other three bright colours.
Pixel Pieces is a toy that contains mini legos to build a character. The design it’s meant to look like pixels, due to the appearance the toy has when it’s built.
The challenge for the design was to achieve that the packaging would show the essence of the toy, this is why the lego pieces were shown through a die cut. Another challenge was to find the perfect amount of modern and retro in order to get through to younger generations.
It was inspired by vintage video games. The character is meant to be “the main player” and around the box there are “rewards” and “obstacles” as they have in a game.
El Diablo is a Mexican restaurant that is known for their spicy food. For this project the branding was designed as well as an app that is useful for ordering food, reserving a table, checking the menu and more things.
The logo was inspired by the devil from the tarot cards. The name El Diablo means devil in Spanish and it was chosen because it is a reminder of hot and fire (like the spicy food El Diablo serves).
The style for this project is edgy and modern, the logo was made with organic lines and very detailed because of the Mexican craft and arts style. The photography is meant to show the spicy flavours and rich food, without falling into Mexican (food) stereotypes.
English pearl is a brand of alcoholic beverages for brunch made with sparkling wine. The design is inspired on the old tradition that in the United Kingdom, wealthy families would have brunch in the gardens of their home on Sundays.
The challenge for the design of the package was to create something that would get the attention of women. In order to achieve this, six characters of socialites were created, one per flavor.
The brand was called English Pearl because Pearl is a name that is usually used to describe sparkling wine. The logo is inspired by the gates of the gardens, showing abstract flower, leafs and a pearl in the center. There are complementary decorative elements in the background simulating the garden from the country side in the UK.
Contextual names are used to describe each drink and their flavors.
Vainilla is the brand of a Mexican ice cream lounge in Cancun, Mexico. The brand was created to show the Mexican culture and flavors to the tourists visiting the country.
The ice creams are made exclusively with Mexican ingredients and exotic flavors. Vainilla is split in two sections, the alcohol based ice creams and the non-alcoholic.
The brand’s name Vainilla (Spanish word) represents the flower that provides the vanilla extract which is an ingredient of many local foods and desserts. In the packaging there are some history facts of the main ingredient used for each flavor and pattern elements, that simulate the tile art of Mexico. The pattern elements contains flowers and icons of the food. Monochromatic photos of the main ingredient are also in the packaging with bright and fun colors that can be found all over the country.
This project is a rebrand of the city San Francisco with an app that works as a go-to for touristic and locals that want to get to know the city.
The logo is the skyline of San Francisco (SF), it is made with thin lines and simple shapes because SF is a beautiful, modern and a rep- resentative city of the U.S.
The style used for the logo and icons describe the city as a combination of contemporary and timeless. The colors chosen were red, blue and gray. Red because of the iconic Golden Gate bridge. Blue for the water surrounding the city and gray because it is classic and calming just like SF.
For this project the branding was designed for a fellow designer. When interviewing the client about what her preferences were for her personal identity and the design of her agency, the name Killer Design came up and her love for edgy and unique design.
The style of the brand is meant to be imperfect and one object (the gun) is made with several parts. Just like everything in graphic design, many imperfect elements create a perfect result.